Public Trust and Communication

Strengthening public trust through clear, inclusive communication.

Building public trust and delivering clear, accurate, and timely information are critical during health emergencies. At the Institute, we study how digital platforms, mis/disinformation, and communication strategies shape public perception and influence behavior. By bringing together experts in public health, information science, and behavioral research, we share approaches that promote transparent, inclusive messaging, helping communities and decision-makers respond effectively and confidently in times of crisis.